C Plus "Stay Official" pt. 1

C+ keepin' it 100! It's very important to reach your audience on a very personal level. It's gives us as consumers a better reason to buy records and give them value. Erik Lee, the director accomplishes a very organic steez to the video. Great job!

Official's Fall 2011 (delivery 2) video lookbook utilizes the iconic scenery of Gotham City as its backdrop for the first installment of a three season series of video lookbooks titled 'Stay Official' featuring C Plus. In this first installment we follow the California-based MC on a visit to New York to attend a few events such as the "Bring Your Own Blogger BBQ + Festival" and a rare meet-up with legendary hip hop producer Ski Beatz for a recording session. OFFICIAL Brand hats featured in the video are now available at finer retailers worldwide.

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